Monday, November 10, 2014

Amir, a stylish new halaal drink

Amir, a stylish new halaal drink

Amir, a stylish new halaal drink

Posted: 10 Nov 2014 01:11 AM PST

 

I first discovered amir at the Food and Hospitality World show earlier this year. What drew me first was the beautifully designed bottle and second, the delectable description of it's contents. A unique blend of quality grape juice and rooibos tea mixed with various indigenous herbs to create enticing black currant flavours with whiffs of tropical guava and herbaceousness.

For anyone who has been to a muslim wedding or function elaborately draped with elegant decor and tableware only to be foiled by the addition of a plastic bottle of coke or some other soft drink in the middle of this gracious affair, here is a product that will retain that touch of style on your table and offer a sophisticated taste that isn't only grape juice. It has been developed to enhance the food experience, lending the ultimate mouth feel for the next bite. Amir does not position itself as a wine substitute. It has been developed precisely because a gap in the market was recognised by Leonard Arangies from The Art of Taste.
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